In a modern era where the customer is king and computing an important tool to better manage these kings, more and more companies want to equip themselves or be equipped with a CRM.

This tool has boomed in the 90's, before being decried as many products are emerging in various fields, but is now an essential part of business life, wether to improve, create or increase its sales force.

Yet, as with any other tool, do not rush in first instance. the preliminary study of business processes,  the involvement of future users and the orientation of the tool itself will be the key issues regarding the optimal integration of this system.